SECOND CHANCE BEER COMPANY
SAN DIEGO, CALIFORNIA
Over several years, I collaborated with Second Chance Beer Company on a variety of creative projects, including limited-edition beer labels, a large-scale mural, and a custom delivery truck wrap. As our working relationship grew, each project built on the last, giving me the opportunity to create illustrations that became recognizable extensions of the brewery's personality.
Services
Illustration
Packaging Design
Mural
Vehicle Wrap Design
DELIVERY TRUCK WRAP
Made on Adobe Illustrator (2019)
As Second Chance expanded distribution throughout San Diego, they commissioned a custom wrap for their delivery truck that would stand and unmistakably theirs.
BEHIND THE WORK
I explored multiple concepts before developing two complementary illustrations. After reviewing the initial designs, the owners requested additional personal details, including references to themselves and the diverse community that supports the brewery.
Rough Sketch of Proposed Design of Side 1
Rough Sketch of Proposed Design of Side 2
Digital Rendering of Side 1
Digital Rendering of Side 2
RESULT
The finished wrap combined custom illustration with the brewery's signature colors and branding. Seeing one of my Hazy IPA illustrations incorporated into the back of the truck was an unexpected detail that tied the entire collaboration together.
Final Rendering of Side 1
Final Rendering of Side 2
Delivery Truck, Side 1
Delivery Truck, Side 2
Back of Delivery Truck with Hazy IPA Design
FACE THE HAZE
Can LABEL ILLUSTRATION, Made with ADOBE ILLUSTRATOR (2018)
What began as an invitation to a brewery event turned into one of my longest client relationships. After discovering my artwork on Instagram, Second Chance invited me to create an illustration for the release of their Face the Haze series.
BEHIND THE WORK
Inspired by 1970s psychedelic graphics, I developed an illustration of smoke formed entirely from the repeated words "Hazed 4 Daze." The concept reflected my signature approach of layering letters and numbers to create larger images. After completing the original painting, I recreated the artwork in Adobe Illustrator for production.
Original Hazed for Daze can design
Hazed 4 Daze, 36x48, acrylic on canvas
Hazed 4 Daze, detail
Hazed 4 Daze, detail
RESULT
The illustration was printed on a black background that mimicked the painting and was the first of three labels I created for the brewery's Hazy IPA series.
Face the Haze digital rendering
Face the Haze Can
INDOOR MURAL
Acrylic Paint, 8 ft x 11 ft (2019)
Second Chance wanted a mural that would become a recognizable destination inside the brewery while encouraging visitors to share their experience online.
BEHIND THE WORK
The owners requested that the mural feel hand-painted rather than graphic or overly polished. I developed a concept featuring hands offering beer hops, referencing both the brewing process and the brewery's commitment to giving back to the community. It was also requested to intentionally leave empty space within the composition so visitors could stand beneath the artwork for photos.
Proposed wall for mural
Digital rendering made on Adobe Draw
Mural Mock Up
RESULT
The mural was completed over approximately two months during business hours, giving customers the opportunity to watch the painting evolve and interact with the process as it unfolded.
Installation in progress
Installation in progress
Finished mural in the brewery
HAZY IPA
Can LABEL ILLUSTRATION, Made with ADOBE ILLUSTRATOR (2018)
For the next limited release of the Hazy IPA series, Second Chance wanted artwork inspired by Independence Day without relying on familiar patriotic imagery.
BEHIND THE WORK
Rather than using the American flag, I focused on the Statue of Liberty as a recognizable symbol of freedom. I replaced the torch's flame with a beer hop and incorporated the brewery's chalice logo, while carrying over the smoke motif from the previous release to visually connect the series.
Second Chance Beer Co. Logo
Original sketch
Color rendering
RESULT
The artwork was printed directly onto a silver chrome can, giving the colors additional vibrancy. It quickly became one of the brewery's most popular limited-edition labels. They also invited me to recreate the can illustration live during their release event.
Hazy IPA, Final Digital Rendering
Hazy IPA Can Promotional Image
Hazy IPA 6-Pack
Hazy IPA Can Release Live Painting
DISCO BALLOON
Can Label Illustration, Made with Adobe Illustrator (2019)
The third and final release in the Hazy IPA series was completed on a tight production schedule. Second Chance wanted the artwork to respond directly to the beer's name while keeping the concept simple.
I created a minimal illustration of a balloon inspired by the reflective surface of a disco ball, allowing the playful name to become the focus of the design.
The finished label completed the trilogy of Hazy IPA releases while maintaining a distinct visual identity for each beer.
