TASTER BY KAMINARI
TIJUANA, MEXICO
Taster was a specialty taproom created by Kaminari Brewing inside La 20 Taproom, an open-air market featuring rotating breweries from across Mexico. After collaborating with Kaminari on a beer label, I was invited to develop a visual identity for the new concept, including its logo, environmental graphics, and supporting brand materials.
Services
Brand Identity
Logo Design
Environmental Graphics
Social Media Design
TASTER
LOGO AND MERCHANDISE DESIGN, MADE WITH ADOBE ILLUSTRATOR (2018)
I was commissioned to develop a visual identity that reflected the straightforward nature of the business while remaining bold and memorable. Kaminari wanted Taster to feel like its own destination while still reflecting the quality and personality of the brewery behind it. The branding needed to be simple and versatile enough to work across signage, glassware, and digital applications.
BEHIND THE WORK
Rather than building the identity around traditional brewery branding, I focused on creating a bold typographic logo with a graphic element that immediately communicated the business's connection to craft beer. The goal was to develop a mark that felt modern, recognizable, and adaptable across a variety of media.
Logo on black and white
Installing the mural before the taproom opened
Glassware mock up
Employee t-shirt mock up
RESULT
The completed identity was applied to glassware, social media, and a hand-painted mural inside the taproom, creating a cohesive visual presence as Taster established itself within La 20.
Social Media Posts
Glassware inside taproom