LUCIERNAGA

TIJUANA, MEXICO

Luciernaga was a pop-up sandwich shop in Tijuana focused on serving simple, high-quality sandwiches in a fast, approachable setting.

Services

Brand Identity
Logo Design
Menu Design
Print Design

LUCIERNAGA

LOGO AND MERCHANDISE DESIGN, MADE WITH ADOBE ILLUSTRATOR (2019)

I was commissioned to develop a visual identity that reflected the straightforward nature of the business while remaining bold and memorable. I explored simple geometric forms before developing a logo built around three stacked rectangles that subtly reference a sandwich, finished with a toothpick detail. A bold sans-serif typeface complemented the mark, creating a visual identity that was easy to recognize and reproduce across different applications.

RESULT

The final identity was applied to menus, table cards, and other printed materials, creating a cohesive brand system that was both economical to produce and easy to maintain as the business grew.